How Security Labels Stickers Help Prevent Counterfeiting in India
Counterfeiting now poses the most rapidly expanding menace to the Indian business world. From drugs, FMCG products and mobile devices to cosmetics, automotive parts and government papers, counterfeit goods are costing companies billions in lost revenue – as well as putting consumers in danger. The Indian market loses billions of rupees every year to counterfeit goods, as per industry studies. Here is where Security labels stickers and security hologram stickers comes into power. By 2025, an increasing number of brands are adopting innovative packaging security techniques: barcode hologram, hologram QR code and tamper-evident labels. The likes of Matrix Hologram amongst others is the trusted hologram manufacturer supporting industry’s battle against counterfeiting with new age and high security solutions that help to instantly authenticate products. In this blog, we dive into the functionality of these labels, the reasons why they work well and how Indian brands can utilise them t...